Audience Targeting

Age, Gender, Location, Device and all targeting in between

How well do you know who your ideal customer is? 

Maybe they have a specific interest or income level. They could be in one location or be part of a specific age bracket. 

These are some of the questions that we ask to determine exactly who we should be targeting your advertising towards.

With so many different options of targeting, we can create an audience led marketing strategy to ensure we are targeting your ideal customer.

How do we define audience targeting?

Audience targeting is one of the most crucial aspects of a campaign and determining who your audience is can see you generate useful leads or none at all. Essentially, audience targeting relates to creating a segment of users grouped by certain fields such as

 - Age

 - Gender

 - Location

 - Device used

What are the benefits?

The benefits of audience targeting are that it allows you to accurately create profiles based on your desired users and target specific ads to each group. You won't be wasting your ad spend as you're directly targeting an audience group whilst reaching people who are more likely to be interested in your products or services.

Where can we implement this?

Audience targeting can be applied to so many different channels of advertising. This includes but isn't limited to

 - Facebook Ads

 - Instagram Ads

 - Google Ad Words - Display

 - Google Ad Words - SEM

So do you want to find your ideal audience?