Pay Per Click (PPC)
Google Ads for Display and SEM. How can we help?
Now you might be asking, what if I already have an SEO strategy in place?
Or maybe you have plans for a special running and you need something short term but effective to drive traffic and leads to your site. This is where Pay Per Click advertising comes into play!
Pay Per Click advertising is an excellent way to generate leads for your business, drive traffic to your site and advertise your services to potential customers. It's an effective solution for letting your audience know what your business is all about and how YOU can enrich the life of your customer.
The benefits of running a PPC campaign are that it can be very cost effective as budgets can be managed to a daily dollar amount, quick to implement to start generating ROI, ads can be highly targeted to different user profiles and flexible in optimizations, where changes to your campaign can be done daily too.
So what is Pay Per Click you ask?
Pay Per Click is exactly what is sounds like, you only pay for an ad when a user clicks on it and is directed to your site. PPC can relate to Search Engine Marketing (SEM) and display advertising which is managed through Google AdWords.
Now you're probably wondering what goes into running a successful PPC Campaign? Glad you asked!